CHEF ERIC ADJEPONG | LOGO + BRANDING
For this project I was asked to do a complete re-brand and logo featuring my original artwork, for a New York based chef named Eric Adjepong. He specializes in West African cuisine and wanted that to be the driving force behind his brand. He has been a guest on various Food Network shows including Chopped and is currently a contestant on Top Chef and you can read more about him here.
I chose to use detailed pen drawings with limited color in order to let the vibrant colors of his dishes be the focal point. The logo incorporates drawings of the cassava, peanut, and tomato plant, all prominent ingredients in West African cooking. It also includes his home country of Ghana and the black star found on their flag. The complete style sheet is to the left and the original mood board is below, followed by some of the artwork details. This was one of my favorite projects to work on to date!